Andrew J. Czuchry, Sr., PhD
Chief Solution Strategist



Dr. Czuchry Sr has more than twenty years experience as a professional manager in technical innovation and the electronics manufacturing industry. His areas of expertise are Entrepreneurship, Technical Innovation, Computer Integrated Manufacturing, and Project and Quality Management. In these areas, he has served as a resource for business, industry, and the professional community to facilitate implementation of team building, project management, and continuous improvement programs.

Dr. Czuchry Sr received his Ph.D. from the University of Connecticut in 1969. His concentration was in guidance and control systems engineering. Since that time, his distinguished work experience has included many senior executive leadership roles in growing and developing successful corporate ventures.

• President of IRISS, a Bedford, Massachusetts based $100 million plus joint
  venture between Raytheon and General Dynamics to develop
  multi-mode guidance systems, 1990-1992
• Programs Manager, Standard Missile Business Area, Raytheon Company, Bristol, Tennessee, 1986-1990
• Manager, Second Source Programs, Raytheon Company, Lowell, Massachusetts, 1984-1986
• Manager, Systems Design Laboratory, Raytheon Company, Bedford, Massachusetts, 1979-1984
• Director, Advanced Systems, Dynamics Research Corporation, Andover, Massachusetts, 1969-1979

Dr. Czuchry has been the holder of the AFG Industries Chair of Excellence in Business and Technology at East Tennessee State University [ETSU] since 1992. He also holds a dual appointment as a tenured professor in both the Department of Management and Marketing and the Department of Technology. Since 1993, he has worked with the professional health care community to help improve operational efficiency and strategic effectiveness in a managed care environment.

Dr. Czuchry Sr has been a member of the Panel of Judges for the statewide Tennessee Quality Award Program since its inception in 1993. He currently holds two (2) patents in the areas of image improvement and 3D imaging.

The Tennessee Center for Performance Excellence (TNCPE) selected Dr. Czuchry Sr to receive the 2006 Ned R. McWherter Leadership Award. The award was created to recognize one individual each year who exemplifies outstanding leadership in pursuit of performance excellence, is dedicated to principles of excellence, has furthered performance improvement beyond his organization, and is committed to the core values of the TNCPE program.

Andrew J. Czuchry, Jr, PhD, PMP
President and Founder



Dr. Czuchry’s technical innovation expertise is based in creating information encapsulation and communication methods for complex interacting systems to achieve distributed computational power. The key factor in the success of such solutions is integrating advanced technology with human behavior principles to achieve effective user-centric solutions. In creating these solutions, Dr. Czuchry has transformed a premier liberal arts foundation from Dartmouth College, as enhanced through rigorous systems and technical engineering specializations in graduate school at the Georgia Institute of Technology, into a series of accomplishments in the realm of information engineering and bio-physiologically inspired computational systems. His PhD in Information and Computer Science (with a minor in physiological psychology and concentration in neural computing) from Georgia Tech is for innovating and applying formal models for creating “automatic programming and neural computing” solutions; models based upon representations of the human visual system to perform pattern recognition in real-world natural lighting scenes.

Dr. Czuchry’s professional background embodies the formation of innovative bridges across the traditional chasms between technical solutions, user-centric applications, physiological modeling, business entrepreneurship, and strength-based team leadership. He began his contributions to the advancement of technical applications and innovations in 1984 within an established corporate environment (Lockheed-Martin) and has continued expanding these contributions to the present day. During his twenty-three (23) year career, vital practical experience has been gained in innovation leadership for eight (8) existing organizations as well as for six (6) new ventures he founded. These results derive from a successful pattern of analyzing innovation opportunities and problems, and then designing and building use-inspired solutions that harness the power of cutting-edge new media technologies.

The seminal work by Dr. Czuchry on creating information encapsulation and communication methods for complex interacting systems was published in 1988 [Czuchry & Harris, 1988]. In conjunction with this applied research, he and his collaborators are credited with pioneering the work leading to the now common concept of using tool-supported multiple views to illustrate complex and voluminous amounts of information. Subsequent innovations by Dr. Czuchry have led to over ten (10) technical publications and ten (10) patents (granted and pending) as of early 2007.

In 2006, Dr. Czuchry founded Impact Video Solutions, LLC (IVS) as a venture to promulgate new media mycrochannel™ solutions and innovation in the consumer marketplace. The resulting IVS services include rich media content distribution, rich media content management, multiphasic content playback & user experiences, subscription management, and rich media metric tracking. Dr. Czuchry’s leadership roles within IVS include business strategy development, business plan creation, sales and marketing execution, funding strategies, and technical operations.

Patrick J. Gorman
Chief Marketing Officer



Mr. Gorman has over 25 years of marketing and technology development experience in bringing numerous innovations to market successfully. His career encompasses senior management positions at a variety of firms, including Research International, Equifax/Elrick and Lavidge, Synovate, and Quester. Most importantly for Impact Video Solutions, Mr. Gorman has extensive experience successfully marketing disruptive technologies (technologies that effectively and completely change business models) that have been created by PhD thought leaders.

Mr. Gorman’s executive experience began in 1984, when he founded Express Data Center within Decision Center, Inc. (now a subsidiary of Research International). Express Data Center was the first mall-based data collection service in the United States to employ personal computers to conduct consumer interviews. Express Data Center’s proprietary software and innovative collection approach shortened the time needed for data delivery from the industry average of several days to a revolutionary 24 hours.

Mr. Gorman next launched OmniVision for Equifax. OmniVision linked Equifax’s credit-record division with its research company (Elrick and Lavidge) and its data collection company (Quick Test). OmniVision marked the first time in Equifax’s history that information gathered from its three subsidiaries could be systematically combined and leveraged. The results were extremely effective targeted mailing lists for Fortune 500 companies.

After the success of OmniVision, Mr. Gorman founded National ShowCase for Market Facts (now owned by Synovate). National ShowCase is a mall-based omnibus business that allows clients to share the costs of mall interviews. The success of National ShowCase soon resulted in new responsibilities within Synovate for Mr. Gorman. Primary among these responsibilities was the management and marketing of Synovate’s Interactive Opinion Network Global Group. Mr. Gorman led this group as it developed the Interactive Opinion Network Global Suite. Interactive Opinion Network Global Suite is currently the premier computer-based multi-media data collection system in the world and is used in over 40 countries.

In 2005, Mr. Gorman and two partners purchased Quester, a research and technology firm that allows anyone with access to a computer to have an online “conversation” with a conversation simulator called Socrates. As President and CEO of Quester, Mr. Gorman expanded the application of Socrates by introducing Quester Inside. Quester Inside is a service that allows any company to insert the Socrates technology into a traditional research interview, making possible the probing of open-ended, unstructured, text-based questions. This service is used today by many of the world’s top companies as a way to add value to their standard marketing research interviews.

Throughout his career, Mr. Gorman has been instrumental in developing technology-based client-focused solutions to meet the very demanding 24/7 needs of multi-national companies. The results are most recently exemplified through Quester being recognized not only as a business success but also as an award-winning market research company.

Lee Leathers
Director of Security



Mr. Leathers has been proactively immersed in the leading edge of “secure systems development, implementation, and administration” for the past nine (9) years. In this realm, he has diagnosed, identified, exposed, resolved, and averted exposure of a variety of significant security flaws in commercial products and commercial implementations. Examples of these security related accomplishments include the following: diagnosed and exposed a flaw in the DOCSIS cable modem protocol used by every cable modem ISP in America, diagnosed and resolved a firmware encryption/authentication bypass of a well known MS product which allowed unauthorized code to be run with full access to the system, diagnosed and identified a security flaw in MS SQL 2000 dealing with the potential exposure of vital security information, and diagnosed and identified a security flaw in at least one fortune 100 company website. He is also actively involved with groups that develop and/or stay current on 0day exploits for encryption methods, software, and OS issues.

Mr. Leathers has demonstrated superior performance in identifying and protecting numerous companies against a range of security and system penetration issues spanning the security space from router OS level flaws to the usage of flawed encryption methods. He has also been retained by franchise companies as well as the board of the International Business Owners organization to perform penetration testing for their systems, including penetration testing for their electronic voting system. His security implementations also include security verification and validation for financial transactions such as wireless credit card payment systems.

In addition to setting up, securing, and administering routers, switches, and firewalls, Mr. Leathers has effectively protected and secured hacker entry points into database servers such as MS SQL and MYSQL as well as other services/daemons such as IIS and apache webservers. As part of his standard operating procedure, Mr. Leathers maintains an extensive list of entry points to lock down and thwart off hackers. He also implements additional procedures such as kernel patches for Linux (SELinux) as well as Buffer Overflow protection patches to thwart off hackers. Well versed in commercial grade IDSs, Mr. Leathers augments systems with his own IDS scripts to fine tune error reporting to save time as well as give the script the ability to take immediate action relative to any suspicious connection. This security expertise is applied to more than just the design, development, and implementation of production systems; it is thoroughly integrated into all security policies and procedures for backup and disaster recovery systems.

Shawn Zhang
Director of Research and Development



Throughout his distinguished 20 year career, Mr. Zhang as been a sought after leader, innovator, and collaborator in an extensive array of research and development applications within the fields of computer science and electrical engineering. Key contributions have been made in a number of significant technological disciplines: real-time multi-media signal processing, pattern recognition and linear time varying control systems, memory mapping and multi-dimensional image processing, animated simulation and 3D photo-realistic rendering, graphical user interfaces, distributed network topology, firmware and hardware driver development, international language localization, and internet communication and web-based protocols.

For the past eight (8) years, Mr. Zhang has been a manager of Software Research & Development, in charge of the full lifecycle of software research and product development. In this capacity, his understanding that the end user’s requirements and feedback are very important inputs for effective systems design has inspired Mr. Zhang to extend his R&D responsibilities to encompass productive working ties with both the Sales and Customer Support Departments. This extended interaction has led to the incorporation of many new product features, enhancing the satisfaction of both existing and new customers.

The solid foundation for his broad technological leadership contributions were laid though Mr. Zhang’s stellar academic career. In addition to having completed his PhD coursework in Image Processing & System Control (Electrical Engineering) with a 4.0 GPA at Louisiana State University, Mr. Zhang holds an MS degree in Image Processing & System Control, Electrical Engineering, from Louisiana State University. Mr. Zhang also holds MS and BS degrees in Electrical Engineering and Computer Science, from Shanghai Jiao Tong University, Shanghai, China.

Mr. Zhang’s professional career began as an Assistant Professor with the Department of Electrical Engineering, SJTU (Shanghai Jiao Tong University). In that capacity, he was involved in a variety of research projects sponsored by the DOT of China. He also developed a 256 channel sensor device used for volume detection of incoming vehicles.

Diane Czuchry
Director of Training and Customer Service



Mrs. Czuchry’s professional, academic, and athletic accomplishments exemplify her dedicated commitment to enhancing excellence and peak performance. In addition to being an All-American athlete, a highly respected Mathematics and Statistics Instructor at the Georgia Institute of Technology, and an independent business consultant coaching business leaders on enhancing customer service effectiveness, Ms. Czuchry has led all Training and Customer Service activities throughout the evolution of the video communication product suite. Consistent with these noteworthy accomplishments, Ms. Czuchry has developed and implemented an assortment of training and service procedures which have both facilitated the reduction of support incident calls and enhanced the effective efficiency of the training and support teams. Additionally, she has developed a “train the trainer” program for client support at the point of contact within client environments that has significantly enhanced the end-users’ support experience. She is also keenly aware of practical and fundamental usability issues and enhancements for technological implementations, both as they impact user effectiveness and as they impact the required user support. The effectiveness of integrating each of these perspectives and approaches within multi-platform installed user bases has been clearly demonstrated by significantly reducing new client support call incident rates for level 1, level 2 and level 3 support. The effectiveness of these approaches is further demonstrated by the accolades received from users either during the training process or after training when customer service assistance is requested.

Being extensively involved in the customer training and customer service aspects of the entire marketplace lifecycle for the initial products, Ms. Czuchry has transferred her customer service expertise into the product design phase by proposing a collection of highly valued user-centric product enhancements. Many of these enhancements have been implemented, and have subsequently led to further increases in customer satisfaction. Furthermore, her passion for teaching helps transfer an engaging approach to enhancing the user experience related to each product. To that end, she develops a solid systematic foundation within each training system she creates, so that the results become highly duplicatable.

Mrs. Czuchry holds an MS degree in Mathematics from the Georgia Institute of Technology and an AB in Mathematics from Dartmouth College. She is actively involved in the personal and professional development of numerous business professionals within the local community and across the country. This background and collection of experiences provides a unique and valuable perspective to effectively administer vital training and customer service responsibilities.